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Link to Web Resources in Parent Newsletters

Lysol: A Fresh Start

Linking to “Learn the Signs. Act Early.” website and materials and providing information about milestones in an e-newsletter to parents.

Examples

  • Links to the website and campaign, as well as information about milestones, were included in a Lysol-sponsored parent e-newsletter with product coupons; the newsletter reached millions of parents.
  • An article on the “Learn the Signs. Act Early.” program and materials was published in a free local parent newsletter, called “Boston Parents Paper.” The widely distributed newsletter reached around 72,000 people across Boston and Massachusetts. The article included links to CDC’s Act Early website and the Massachusetts Act Early website.

Project leads:
CDC’s “Learn the Signs. Act Early.” team
Elaine M. Gabovitch, MPA, Instructor, Family Medicine and Community Health, University of Massachusetts Medical School

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