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Adapt and Customize Radio Public Service Announcement

Woman in a radio studio

Adapting “Learn the Signs. Act Early.” public service announcement (PSA) materials for radio, customized with state-specific information to reach parents of young children.

Example

Evidence

  • Prior to creating the PSA, focus groups were conducted with parents in Alaska, who said they preferred to receive health information through local radio. The PSA aired 10,732 times on stations affiliated with the Alaska Broadcast Association during a year-long implementation of the “Learn the Signs. Act Early.” campaign in Alaska.
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